The average phone user uses his phone approximately 85 times a day. That’s twice as much as we realize, according to research by Daily Mail. This implies that text message marketing can serve as a highly valuable channel to reach your audience.
Open rates for text messages are quite good too, at 82.1%.
The open rates of E-mail, for instance, are much lower, at a disappointing 24%.
However, in order to effectively use text message marketing, you need to first gather your fans’ for customers’ phone numbers.
The point we are trying to make here is that text messages are easily overlooked as a great channel for reaching your fans or customers. It is also a great way to build a loyal fan- or customer base. From time to time, it is important to assess which channels work best for reaching your particular audience. Here are 7 reasons why you should use text message marketing in 2021.
The benefits of text message marketing
The best engagement rate of all marketing mediums
You read that right - of all marketing mediums, text message marketing has the best engagement rate. Text messages are almost always read immediately, while E-mails could be left unread for days. However, text message marketing is most effective when used in combination with other channels.
Apart from its good engagement rate, text message marketing, when used correctly, can even increase your return on investment, according to research by MarketingDive.
Personalization increases brand loyalty
Using text message marketing can be a great opportunity to personalize your messages towards fans and customers, leading to an increased brand loyalty. The opportunities really are endless here. With Fangage, for instance, you are able to send out messages to people based on their location.
Imagine organizing an event in San Francisco. Using Fangage, you would be able to send out a message to all your fans or customers in San Francisco to notify them about the event. The people you reach will feel special because you are reaching out to them directly. This is what they will remember, and that increases brand loyalty.
It is highly targeted
Of course, you first need permission to text your customers and fans. They give you permission to text them when giving you their phone numbers. And while you absolutely don’t want to overdo it (since no one is happy to receive large amounts of unwanted texts), this audience can be highly lucrative for your business in both the short and long term.
If your offer is relevant and personalized, a connection will be made between your brand and the fan or customer almost inevitably.
If people are receiving exclusive offers and personalized messages from your brand, chances are that they will share this with friends and family, who might also be interested in receiving these notifications too. This direct form of communicating is valued by many people, who will be happy to share it with others.
Straight to the point
Text messages only allow for 160 characters. Getting straight to the point is essential and it will benefit both you and your fan or customer, who are not interested in receiving messages that take too long to reach the point.
It is fast
Text messages are sent out immediately. It takes only a few seconds for your message to reach the audience you want to reach. It is actually quite rare to reach your audience so quickly.
We are not saying you should solely focus on text message marketing. However, we advise you to consider implementing text message marketing to your digital marketing strategy. There are many benefits and you should be able to profit from it in both the short and the long term. Besides, your audience will love this direct way of communication with your brand, resulting in an increase in brand loyalty.
With Fangage, you can funnel your fans’ and customers’ data into a database. Using a fan-platform, you can easily and practically implement text message marketing (among many other great features to engage with your fans). You can create a fan platform for free in only a few minutes.