How to come up with content ideas for social media


A social media account can be a valuable asset to build your personal brand or ensure that your company has an established digital presence online. Many people with multiple social media accounts or running just one main social account can start to struggle with content ideas after some time. Making sure that your content isn't all focused on sales marketing is crucial to maintaining an audience and keeping engagement on each social media platform. 

If you are struggling to come up with quality content ideas for your social media page or you are finding that the content you are posting seems somewhat stale, here are some of the best ways that you can keep your social media account fresh and stay competitive against other brands in your niche:

Create a weekly or monthly series: 

This can be anything from a "question of the week" that you answer to a series of blog posts that you publish on a certain topic or even just a weekly video update.

These are the types of posts that will leave people interested in checking out your profile every week or engaging with you each week so their questions could be featured for the next week. 

Share other people's content: 

This can be your own followers' content or content from pages and individuals that you follow and think your audience would enjoy.

Sharing other content or commenting on trends is a fantastic way to keep consistent on each social media platform and connect with an audience effectively. 

Start contests, giveaways, or discount programs:

Running contests or giveaways on social media is a great way to get people excited about your page and to bring in new followers. Depending on the conditions of the contest, you could have extra likes on your posts or plenty of new people to engage with for a very inexpensive cost of a giveaway.

If you have a discount program that you offer, make sure to post about it on your social media accounts as well! 

Get back to your followers regularly or host an AMA (ask me anything): 

This is one of the best ways to connect with your audience on a personal level and let them get to know you or your company better.

If you have a more extensive social media following, you could host an AMA (ask me anything) once in a while to let people ask questions that they might not otherwise feel comfortable asking. 

Ask for an influencer guest post or do a guest post for another profile: 

There are plenty of other social media profiles out there in your niche or beyond that would love to have a guest post from you.

Asking an influencer if they want to do a guest post on your social media page is a great way to get content ideas and increase the chances that the influencer's audience will check out your page. 

Work on changing formats regularly:

If you lack high-quality visuals in your posts, consider working with a graphic designer to help you make some infographics or other varying types of content. Don't skimp on video, and consider doing some long-form blogs from time to time.

Sharing many different types of content will make sure you can connect with people over social media in different ways and express yourself in different ways. When you only post one type of content or focus on one medium, your content ideas can seem stale, and you may not reach the broad audience you want to attract. 

Revisit old posts to revise and repurpose them:

Don't be afraid to recycle some of your old content! If you have a post that did well, revise it and add some new information to it.

You can also repurpose content for other social media platforms - for example, turning a blog post into a video or infographic. 

Share your knowledge or publish a tutorial to help others:

Giving your audience value with your posts is an incredible way to grow your following and share your expertise.  If you have some great tips or knowledge to share, consider doing a tutorial (video or blog) so that others can benefit from your wisdom.

You could also do a series of posts on a particular topic to help people learn more about what you do or what you're passionate about. 

Capture opinion:

Polling, surveys, or asking questions of your followers on social media can be an excellent form of content, and it provides you with invaluable results for your brand.

You can introduce polls in your content or add engagement questions to your post schedule to capture valuable data and keep your followers engaged. 

Post behind the scenes on your business or brand:

Your followers want to see the real you and what goes on behind your business or brand scenes. Take some time to show off your office space, your team, or what goes into making your product.

This is a great way to connect with people on a personal level and give them an insight that they wouldn't otherwise have. 

Do interviews and post them:

Getting to know the people behind the scenes of your industry or niche is a great way to connect with them and produce content for your social media page.

You could do interviews with experts, thought leaders, or even just people who are passionate about what you do. This is a great way to show off your personality and build relationships with others in your field. 

Share milestones you have accomplished:

Sharing your accomplishments with your followers is a great way to make them feel included in your journey, and it can also show them what you're capable of.

Whether you have hit a major milestone or just had an awesome day, share it with your followers and let them know what's happening in your world. 

If none of this has motivated you, feel free to use the following graph below to get inspired:

Fangage's graph showing how to generate ideas for social media -> 1) Your own data - GA, Surveys, Emails 2) Social media - trends, buzzsumo, groups, followers, etc.


You can post many different content ideas on social media, but sometimes it can be challenging to come up with fresh and engaging ideas. Hopefully, this list has given you some inspiration for the types of content you can create to keep your social media page exciting and valuable for your followers. At the end, content creation has to become a habit.

When it comes to social media, content is king. Though, promotion is your queen. Keep your followers engaged and interested by varying the types of content you post, and you'll be well on your way to success. Also, always work on your longer-term strategy and generate organic reach to your profile, rather than being spammy and getting fake interactions and engagements. This may lead to, for example, your Instagram account being shadowbanned

That’s the exact reason why you should try and make as many of your followers “true fans”. First, build a huge audience with your fresh and consistent content ideas for social media, and after, convert as many as you can to Fangage. By using our product, you’re in full control of who you reach, owning fan data, and monetizing your great content ideas!

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